The Nilotic Family Of African Tribal Groups - 1541 Words

Introduction / History The Maasai are a ethnic group located in Kenya and northern Tanzania. They are known to be part of the Nilotic family of African tribal groups. The Maasai ethnic group migrated from the Nile valley in Ethiopia and Sudan to Maasailand in the central, south-western Kenya and northern Tanzania sometime around 1600 AD, along the route of lakes Chew Bahir and Turkana bringing all their domesticated cattle with them. They were once considered as the most fierce warriors and feared by all tribes in the zone, not long after the Maasai lost most of their power during the late XIX century, as They were hit by huge drought, smallpox, and cattle pest, also had to mourn the tragic death of their much admired and respected leader Laibon Mbataini also the founder of the tribe. Where are they Located? The Maasai speak the Maasai language, an Eastern Nilotic language closely related to Samburu , the language of the Samburu people of central Kenya, and to Camus spoken south and southeast of Lake Baringo. What are Their Lives Like? The Maasai, Samburu and Camus people are all historically related and all refer to their language as Maa, although they acknowledge mutual cultural and economic differences. Most Maasai also speak Swahili, the lingua franca of East Africa. Majority of the Maasai live in Kenya leaving less than half living in Northern Tanzania. The Maasai ethnic group a known to be cattle and goat herders, they mostly depended on their animal stock fromShow MoreRelatedCharles Martin in Uganda: What to Do When a Manager Goes Native2189 Words   |  9 Pagescountries, we’re seeing mere evidence of the emergence of sub cultural power and influence. Why? Basic factors include immigration and the rise of religious fundamentalism. Equally important seems to be the growing desire among ethnic groups for independence from the groups that dominate the nations in which they find themselves. In recent years, for example, the cultural identity is effective in mobilizing people in defense of national identity. Typically, such effects promote the â€Å"national culture†Read More What Can the World Learn from Tanzania? Essay examples3439 Words   |  14 PagesRepublic of Tanzania. In Tanzania, there is an overwhelming sense of nation al pride and cohesion, even though the only things really binding them are locale and a national understanding of the English and Kiswahili languages. While most of its African neighbors have struggled over the past several decades with cross-border wars and internal or civil conflicts, Tanzania practices immense nonviolent conflict resolution due to the shared language, no single party political dominance, and great leadership

Research Proposal - 1165 Words

Quality of Life Name: Institutional Affiliation: How would you as a person be classified? Well, this the one question that would raise a heated debate and long list of the elements critical in classifying people that is because the issue is not about how best to classify people but rather what qualify life means. Quality life refers to the general person’s and societies’ well-being as well as the individual’s commitment to his or her life (Phillips, 2006). Quality life can also be defined in terms of the measurement of energy and power in an individual necessary for the enjoyment of life and prevalence over the challenges encountered. What is certain is that it is the individual that best determines the measurement of his or†¦show more content†¦The intention here is that people should build confidence in whatever they do no matter what (Nussbaum amp; Amartya, 1993). It is also worth noting that demographically, the social environment or experiences of an individual play a succinct role in the psycho social developmentof the person’s different stages of development. In reference to Erik Erickson’s theory of psychosocial development, it is critical for individuals to develop their ego identity, behavioral competence as they are critical in addressing specific societal virtues and psychosocial crises (Erikson, amp; Coles, 2000). Additionally, Kohlberg’s moral development theory asserts that an individual’s future is affected by different demographic factors. The theory primarily concerns three stages namely pre- conventional, conventional and post-conventional stagesthat are in turn helpful in the description of new and comprehensive individuals’ personalities (Kohlberg, amp; Hersh, 1977). The pre-convention stage especially in relation to criminal justice concerns the moral reasoning levels of the judges in relation to the morality of an action and factors influencing it as in the case of a felony trail (Kohlberg, amp; Hersh, 1977). The convent ion stage of moral development tackles the jury’sjudgment methods for the morality of actions of the criminals throughShow MoreRelatedResearch Proposal661 Words   |  3 PagesTO: Professor Sara Cutting FROM: Kiersten McCaffrey DATE: February 18, 2014 SUBJECT: Begin Business Plan for Potential Future Investment Background In the beginning of the semester you requested that I research a topic related to a personal decision such as a future goal. I am currently employed at a yoga studio and have a general understanding of the hard work that goes into running a small business. At the same time, I also directly see the benefits of owning a successful business.Read MoreProposal For A Research Proposal814 Words   |  4 PagesWhat is it? 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This includes a provisional/working titleRead MoreResearch Proposal1267 Words   |  6 PagesResearch Proposal: It addresses a particular project: academic or scientific research.  It also contains extensive literature reviews and must offer convincing support of need for the research study being proposed.   Doctoral dissertations begin with research proposal; the proposal must be accepted by a panel of experts (usually professors) before the actual research can begin.   In addition to providing rationale for the proposed research, the proposal must describe a detailed methodology for conductingRead MoreResearch Proposal1706 Words   |  7 PagesMOI UNIVERSITY MAIN CAMPUS SCHOOL OF BUSINESS AND ECONOMICS DEPARTMENT OF ECONOMICS. Course: RESEARCH METHODS Course code: ECO 217 Task: GROUP ASSIGNMENT NAMES REG. NO. SIGN 1. HUSSEIN IBRAHIM ABDIRAHMAN ECO/201/O9 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. THIONG AGUTORead MoreResearch Proposal1447 Words   |  6 PagesCohort January 2013 Module Title Business Research Issue and Anylysis (Module code BAMG 2104 ) Assignment Topic/ Title Research Proposal Name of Instructor Dr Michael Ng Name of Student 1) AU Kwan Tai, 2) Chan Yan Ki, 3) Choi Chak Pan, 4) Chong Ka Chun DMU Student No. 1) P13014477 , 2) P13014523 3) P13014614, 4) P13014628 Group No. Date of Submission 25 Feb, 2014 DMU Business Research Methods Research Proposal 1. Research Project Title The relationship betweenRead MoreResearch Proposal2386 Words   |  10 PagesResearch Proposal Tony Franco, Anita Badejo, Annie Petroian Malhami, Brenda Baillargeon, Christina Hyett, Kenneth Haynes RES/351 June 11, 2012 Dr. James Gartside University of Phoenix Research Proposal In recent years, the amount of media coverage surrounding assisted suicide, or euthanasia, has increased. The term evokes a multitude of emotive responses. The Royal College of Nursing completed research on the issue of euthanasia initiating change in their policy of opposition to euthanasiaRead MoreParts of a Research Proposal2853 Words   |  12 PagesPARTS OF A RESEARCH PROPOSAL Typical parts of a research proposal are: Title (or Cover) Page Abstract Table of Contents Introduction (including Statement of Problem, Purpose of Research, and Significance of Research) Background (including Literature Survey) Description of Proposed Research (including Method or Approach) Description of Relevant Institutional Resources List of References Personnel Budget The Title (or Cover) Page. Most sponsoring agencies specify the format for the title page,Read MoreDifferences Between Formal Research and Business Proposals1403 Words   |  6 PagesDifferences between â€Å"Formal Research† and â€Å"Business Proposals† There is a great difference between a formal research proposal and a business proposal. In fact these two types of proposals seem to be very similar but there are critical differences in the overall purpose, uses and goals. With such distinct differences for a writer it helps in understanding for writing the formal research proposal or business proposal more effectively. The general purpose of a proposal is the identify a particularRead MoreGuidelines on Writing a Research Proposal2565 Words   |  11 PagesGuidelines on writing a research proposal Introduction This is a guide to writing M.A. research proposals. The same principles apply to dissertation proposals and to proposals to most funding agencies. It includes a model outline, but advisor, committee and funding agency expectations vary and your proposal will be a variation on this basic theme. Use these guidelines as a point of departure for discussions with your advisor. They may serve as a straw-man against which to build your understandingRead MoreResearch Proposal2068 Words   |  9 PagesUniversity of South Africa 2013-05-30 Dear Sir/Madam Re: Research proposal: Why do People Volunteer Work. I am currently associated with UNISA where I am an honours student in Psychology. I have special interest in why do people volunteer work due to some volunteer work I am doing with a home called Botshabelo and an organisation called Stop Hunger SA. I have attached a proposal for further research in this field. The reasons for approaching you is because I will need funding

Marketing Development and Competitiveness

Question: Discuss about the Marketing Development and Competitiveness. Answer: Introduction Coca Cola Company was established in 1886 by Dr John Styth Pemberton and is the world most driving producer in drink industry. It works all-inclusive to more than 200 nations and delivers more than 400 refreshment brands. The number of drinks consumed per day is over 1.06 billion all around the world. The main objective of this industry is to supply everyone their favourite drink thereby satisfying wants and needs. It also aims at providing profit to the shareholders adopting strategic implementation to increase market share. The companys product includes syrups and beverages concentrations aiming at the finished beverages usages (Castronovo Huang, 2012). Being the most well-known trademark it gets the recognition by 94% of the total worlds population. Coca Cola utilizes publicizing as the principle source to build buyer mindfulness mostly being through TV and radio. This source helps reaching it to a larger audience. Companys back ground Coca cola presence began in 1886 with the creation of this distinct taste of soft drink sold at soda fountains. This flavoured syrup was deemed excellent making with naming the drink "Coca-Cola" planning the trademarked and particular script. The coca cola bottle was so distinctive that it recognised to set the brand apart from competition. For around 70 years the beverage produced and sold was flagship Coca Cola. After than many beverage selection and portions were made for every lifestyles, stages and occasion. Presently nearby 500 brands have been sold almost in 200 countries which amounts to 3500 beverages in various categories including low and non-calorie sparkling beverages, bottle water, energy drinks, sports, ready-to-drink teas, coffee, and regular. Available in mixing flavour combinations with new interactive fountain dispenser the company has a successful track record of product innovation (Dong, Janakiraman Xie, 2014). Owing to the changing needs among cultural diversit y Coca Cola is evident in taking initiatives from dedicated groups to identify emerging brands in innovation recycling programs and other packaging schemes. Even though the company is successful in selling its product to a wider range, there are still aspects where it can be improved in further observation. Now as per the marketing and advertising objectives it has to promote lesser known products under it to get more success (Iyer, Velu Mumit, 2014). In order to achieve these goals it plans in focusing its attention to advertise such products. Again it wants higher healthier lives i.e from choosing substituted goods. At this prosper advertising and marketing campaigns have increased the copanys brand power. Spending worth $3.37 billion of its 2013 revenues measured over loyalty points programs, point-of-sale marketing and store activations. Target/Segments Audiences As far as target market is concerned for Coca Cola the company has set certain limitations. The indications avoids for buying advertising in market audience ratio that includes who is 12 years under age. Now segmentation in marketing statement involves defining the appropriate products for different customers (Luxton, Reid Mavondo, 2015). The target group doesnt include any specific segment rather it adapts the strategy to develop new products. Concerning the coke addresses to everyone mainly the consumers belonging between 12-30 age people. This brand has succeeded in reaching these audiences through partnership among the consumers. Take for instances the restaurants, fast foods that are not upon gender basis but shows that both genders like this products to use it effectively. Even in case of life styles they are not targeted and are considered to be the most important part of coca cola consumers. Prepare communication objectives (e.g. IMC, brand awareness etc. etc.) Coca Cola has been launched in order to accomplish particular goals. Presently this is clear that fundamental target of this organization as a business substance is to amplify the benefit. Thus every effort has been put to achieve this primary objective. Even though the advertisement campaigns contributes for achieving this primary objective is many ways. In order to meet the marketing objectives the IMC strategic approach lies in dealing with growth and rate of the company. Now family brands are influenced driving the profitable growth, generating it through all channels and creating consistent services to the targeted customer (Petersen, Kushwaha Kumar, 2015). Through awareness among the people they face the products emphasizing to its competitors in market. Certain brands come with great taste that differentiates itself from other brands. Again, as the leader of the drinks it reinforces the brand to saturate with leading audiences. Creative strategy Coca Cola defined various criteria which assesses the success of the marketing campaign. This analysis helps is effectiveness building based upon the market share criteria. Now though the measure of effective integrated marketing communication, profitability is seen thus increasing the efficiency. The awareness is created for the company and among the related items. This focus is considered not as the primary objective because of high level of brand recognition that is widely known in the segment of the operation of the company. Secondly, it informs and educates the consumers and buyers showing the nutritional and health aspects of the coke. Again it reassures the customer to reinforce any particular desirable buying to behaviour (Parente Strausbaugh, 2014). It marketing objective is accomplished by integrating the consumption to the lifestyle of the customer. Another approach to evaluate success of marketing communication is through media. This involves building media relations ass essing through variety of media tools like number or total audience, number of journalists hosted, advertising equivalency, articles published, etc. As per the integrated approach to combine the comparative importance of the components and create a sensation builds the overall success of IM. This utilization will let Coca Cola continue as the market leader that will be recognized universally. Design message It is known that Coca Cola has billions to brand their beverage. Starting at the earlier advancement process this industry has helped cultivate culture in many countries one among is America. It led to a global sustainability program representing to commitment and making a difference in the world. There it emphasizes the importance of sustainability in the work they do pulling up the efforts being scattered in many divisions into a cohesive strategic. Now creative tools were employed to engage and design the entire visual system adding to the coke brand (Podnar Balmer, 2013). The design approach aims at simplifying to connect while supporting the commitment to offer choice. The design element helped uniting the trademark visually thereby refreshing and uplifting to new communicating messages. In order to give Coca Cola a modern look various modifications and re-imaginations were made featuring the sweeping lines and rounded corners. This imagination extended the global equity and ap pealed the original coca cola to come into life in campaign. Now featuring the product the heart of creativity allows customer to choose and suite as per their lifestyle, taste and diet. Develop media plan media strategy Media is considered as the most effective advertisement method that works upon the principle of published media and visual/aural media. Different types of media include newspaper, trade and professional press, internet as well as magazines. As for newspaper coca cola uses it widely for media advertising. Coca Cola has been occupied with promoting at this point for over 100 years. Essentially for magazines, this has likewise been broadly utilized at a worldwide level advertising the brands according to the reliability through the target customer segment (Pavlou Stewart, 2015). It has occupied the whole page of the magazine thus maximizing as positive impact of marketing initiatives. With respect to the web case this online notice is embraced through utilization of pop-up advertisements, flags, nearby sponsorships and other overing in a large number of sites. Coca Cola through TV is likewise expanding with the organization spending impressive measure of monetary assets and TV promotio ns in various nations changing from each other and considering the qualities of the nearby culture. This has however driven a positive effect of the TV notice activities. Budget It has been seen that more than 80 percent than $4 billion the company spends upon marketing. This is revealed as per the data put in 2013 where it spent $3.3 billion on advertisement. Due to the nature of the industry, Coca Cola makes a yearly commitment to such larger ad spending. Now this yearly advertising has increased steadily in the last 15 years. It is expected that coca cola might the advertisement budget to $1 billion b 2016. In 2014 coca cola became the largest advertiser in the beverage industry (Rawal, 2013). This allowed the industry to gain more competitive advantage in key areas. Again because of the spending and strategy successful introduction to new products into the marketplace was met leading to increase the brand equity and brand awareness and increasing the knowledge and overall sales. Evaluation An effective integrated marketing strategy is implemented effectively and is necessary for organizations in present day business word. Without it the odds to see the organization long haul development will be bargained. In this way to be fruitful the segments and all components of showcasing effort must be powerful. In this report I have talked about the related issues to Coca Cola Company bringing into concern their different items specifically. Here the organization depends on media broad development to lead its coordinated advertising correspondence technique. This strategy starts the leading procedure refering to scope of targets to accomplish and energize buyers. Keeping in mind the end goal to deliver the world's best known item, the organization needs to utilize the most astounding quality process along these lines building up measures that would ensure the creation of institutionalized item. This would some way or another meet customer desires every last time they look for drinking a container of Coca Cola. Presently add up to quality lies at the heart of procedure, thus coca cola puts mush emphasis on getting quality standards through continual seeking creative ways to improve its performance. Again, it has highlighted the peak point of media advertising strategy involving the route of better prospect handling through different media tools and arranging campaigns. As global companies needs generation of high profit levels; building an existing competitive advantage have to go through promotion and provision of value for money product. This is the same for Coca Cola for consistent expansion and development in its distribution system. 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Cengage Learning. Podnar, K. and Balmer, J., 2013.Contemplating corporate marketing, identity and communication. Routledge. Pavlou, P.A. and Stewart, D.W., 2015. Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer International Publishing. Rawal, P., 2013. AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps.IRCs International Journal of Multidisciplinary Research in Social Management,1, pp.37-44. Soba, M. and Aydin, M., 2013. Product placement efficiency in marketing communication strategy.International Journal of Business and Management,8(12), p.111. Schultz, D.E., Kim, I. and Kang, K., 2014. Integrated marketing communication research.The handbook of international advertising research, pp.455-483. Thorson, E. and Moore, J., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Vernuccio, M. and Ceccotti, F., 2015. Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision.European Management Journal,33(6), pp.438-449. Valos, M.J., Haji Habibi, F., Casidy, R., Driesener, C.B. and Maplestone, V.L., 2016. Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers.Marketing Intelligence Planning,34(1), pp.19-40.